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Yesterday I watched Gary Vaynerchk’s video on the most important word in the world. Without giving it up right away, I couldn’t agree with @garyvee more. Growing up in a family business you learn pretty quickly that if you want something done, you have to do it yourself. No one is going to do anything for you. You can stand around and complain about the situation or you can actually go do something. Oh and you better do something fast because the family next door is trying to all they can do to get ahead as well.

What’s interesting is that you don’t have to do something better than everyone else. You don’t have to be smarter than anyone else. You don’t have to be priced cheaper than everyone else. You just have to do all you can do all the time. There’s nothing special about you if you only give 50 percent effort. You have to give 100 percent, 125 percent of the time if you want to truly get ahead.

I listen to people every day tell me what they are going to do. They are going to attend a certain college, get a job doing “x” and make a lot of money. I’m not a dream killer but ask someone how they intend to do all of these things. What’s the plan? What do you need to do in order to be in that profession? Do you need a certain license? Have you ever spoken to anyone that actually does that job?

Most of the things I’m saying make perfectly good common sense to me but it really is amazing how many people don’t see it. Do I not get it? What do they see that I don’t? I want a world that is a win-win but you can’t have everything you want if you don’t work your ass off to make it happen. Dreaming is wonderful, winning the lottery would be awesome, finding the magic key to life under a rock would be a great find but the honest truth is that for the majority of us, the only way to success is very hard work (and many failures along the way – a different discussion all together).

So what was Gary Vee’s word? It’s HUSTLE. Yes, that is the most important word in the world. If you don’t have hustle, you can kiss all the dreams goodbye. With hustle, you don’t need to win the lottery because you already have. You’ve got everything you need to set the world on fire.

Get your hustle on today and get going.